In a bold and strategic move to broaden its influence in the entertainment industry, Danny Wimmer Presents (DWP) announced its acquisition of Billy Alan Productions in June 2021. The acquisition, highlighted in Pollstar Magazine, represents a milestone in the evolution of DWP, already recognized as one of the nation’s leading independent festival promoters and event producers.
This expansion cements DWP’s reputation for innovation, allowing it to deliver unparalleled services across diverse segments of the entertainment world, with a particular focus on the burgeoning Native American casino market.
»Read the full Pollstar article here.
Billy Alan Productions Rebranded as Billy Alan 2
Following the acquisition, Billy Alan Productions has been rebranded as Billy Alan 2 and is now a key component of DWP Talent Services, a division dedicated to talent booking, media strategy, and marketing. Under the continued leadership of Billy Brill, the highly regarded President of Billy Alan 2, the organization is set to deliver an even greater impact on the Native American casino entertainment market.
Billy Brill’s illustrious career spans decades, with notable achievements including leadership roles at Interscope, EMI, and MCA Records. His expertise has been sought after by major labels such as Sony, BMG, and EMI, solidifying his reputation as a trailblazer in talent buying and event promotion.
A Legacy of Excellence in Talent Booking
Since its founding in 1999, Billy Alan Productions has been a trusted partner for Native American casinos, delivering national and international talent to properties across California, Oregon, and Mississippi.
Billy Brill’s accolades include:
- 2017 Independent Talent Buyer of the Year (Global Gaming)
- 2012 Pollstar Talent Buyer of the Year
- IEBA Talent Buyer of the Year (2014, 2016, 2017)
- Multiple nominations for ACM Country Talent Buyer of the Year
His work has brought unforgettable performances from legendary artists, including Ringo Starr, ZZ Top, Snoop Dogg, Gabriel Iglesias, and The Beach Boys.
Transforming Entertainment for Native American Casinos
Billy Brill’s passion for Native American casino entertainment shines through in his work. As he explains:
“I love being the advocate and talent buyer for Native American casinos. My goal is to collaborate with DWP to bring in top-tier talent, offer better ticket prices, and attract wider audiences, including more VIPs, to casino shows.”
This collaboration aligns with DWP CEO Danny Hayes’ vision of growth:
“We love the business Billy has built and feel our resources will help him grow and develop the platform. Native American properties are becoming a larger part of every artist’s routing, and it makes sense for DWP to expand into this space.”
Comprehensive Talent Services for Native American Casinos
With the rebranding and integration into DWP Talent Services, Billy Alan 2 offers a wide array of services tailored to enhance the entertainment offerings of Native American casinos. These services include:
- Talent Booking: Securing top national and international artists for casino events.
- Media Buying: Crafting targeted promotional campaigns to maximize visibility.
- Branding and Marketing: Developing strategies to elevate the casino’s entertainment appeal.
Joe Moallempour, Billy Alan 2’s National Casino Coordinator, ensures seamless execution, combining his expertise in event coordination with the robust resources of DWP Talent Services.
Looking to the Future
The acquisition of Billy Alan Productions marks a significant step forward for Danny Wimmer Presents. This partnership merges DWP’s extensive resources and festival expertise with Billy Alan 2’s unparalleled experience in the Native American casino market. Together, they are poised to create groundbreaking opportunities for artists and unforgettable experiences for audiences.
As DWP continues to push the boundaries of live entertainment, its commitment to innovation, collaboration, and excellence will undoubtedly shape the future of the industry. Whether it’s through major festivals or casino events, DWP Talent Services is ready to deliver exceptional performances that resonate with audiences nationwide.
